Audiences
In an attempt to reduce cultural chasms within society, "Passeurs d’Images" is primarily aimed at young adults who have little or no access to film activities during their extracurricular time :
Socially and culturally excluded youth living in areas considered, according to the guidelines of the new French Urban Policy, as “priority” zones ;
Young people living in remote areas or who have no access to film equipment either in urban or rural areas.
Additional initiatives created for disadvantaged young adults with no access to culture, within the framework of interdepartmental protocols and implemented by the Ministry of Culture and Communication, can come under the "Passeurs d’Images" banner : Culture /Justice, Culture/Hospital, Culture/Handicap ; convention established by the CNC (National Cinematography Centre) and the Prison Administration.
During the creation of a project, special attention will be paid to encouraging diversity, by mixing sexes, but also social backgrounds and generations.
Objectives
"Passeurs d’Images" projects meet five main objectives, to :
propose an offer that is different from that relayed by cultural media and industries, and to teach young people about film/audiovisual techniques and new technologies.
give the general public a better understanding of image (cinema, television, media, videogames …) in their personal life.
contribute to the training and qualification of partners in the field.
create and develop social ties in areas where projects are conducted.
promote projects aimed at showing society’s cultural diversity, in order to fight discriminations.
Access to Passeurs d’Images’ 5 detailed objectives.
Projects
All types of projects, in line with a confirmed cultural and artistic approach, can be conducted during the year.
For a project to be validated by the steering committee and to carry the "Passeurs d’Images" designation, at least two initiatives must be proposed in a given town or EPCI (Public Institutions of Public Intercommunal Cooperation). The regional steering committee will validate the projects, and therefore the participation in the initiative and the use of the designation "Passeurs d’Images”.
Examples of possible initiatives :
Specific tariff for disadvantaged young people and families, a special discount applied by many local cinemas in each region.
Indoor screenings in the presence of film directors and/or members of film crew or lecturers
Free outdoor screening in a remote neighbourhood
Workshops on artistic film or audiovisual activities
Forums in the presence of film professionals
Screenings and forums on films produced during a workshop
Programming workshops
Visit to festivals or participation to film or audiovisual events.
Innovating projects on film, audiovisual education and new technologies.
Training, and making people aware of all forums and places where initiatives take place.
Local organisers design projects, in agreement with their regional joint committee. Projects owners look for the necessary funding from decentralised state services, territorial authorities, community partners or others.
Territories
"Passeurs d’Images" projects take place within an identified territory : a neighbourhood, a town, a city, a county, a country… Each territory registered in a CUCS (Urban Social Cohesion Contract) is favoured. Special attention will be paid to the 215 districts concerned by the programme known as DEB (Dynamic Hope Suburbs), planned between 2009 and 2012.
Check the list of ANRU (National Urban Renewal Agency) districts (french website







